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Good Aesthetics vs. Great Aesthetics

Published on September 22, 2016 by

You may remember that a couple of weeks, ago, I wrote to you from New Zealand.

Since I got back from the whirlwind 16-day trip, many patients have asked me about it… So today I thought I’d do something a little different, and tell you a bit about what I experienced, taught and learned out there.

On a personal level, I had a ball. This was my second time Down Under but this time I made it to far more places: Sydney, Melbourne, Perth, Brisbane and the Gold Coast in Australia and Queenstown in New Zealand.

I managed to pack in the Sydney Harbour bridge climb, got to swim with the dolphins in the surf and got to see bush turkey and big lizards!

All memories that will last a lifetime….

But of course, I was primarily there to demonstrate to other doctors some advanced aesthetic medicine techniques.

As well as telling them about the R-Lift, the non-surgical facelift procedure I personally developed, I demonstrated how to improve a patient’s profile, and how to relax excessive frowns, restore the shape of the face, and refresh the quality of their skin.

My overarching message was this: When we treat you – our patients – our purpose has to be to help you achieve a better version of yourself, not a radically different version of yourself.

My patients want to look totally natural.

While Australia and New Zealand are as diverse geographically as can be, this was a message everyone was receptive to, everywhere. In fact, I discovered that in New Zealand, they don’t talk about “aesthetic medicine” at all. They talk about “appearance medicine”.

I love this concept, which seems to me more holistic.

Too often, doctors (and patients) look at the feature they’re treating in isolation. A bit of Botox will solve that frown line…. Fillers will fix that wrinkle.

But as the Kiwis seem to intuit, that’s just technical – about aesthetics. What we do affects the whole person – how you look and how you feel about yourself. It’s your entire appearance.

So to achieve a look that is in harmony with who you are, we need to look at the whole person, too.

What’s your personality? Your natural expression?

The work we do has to help you look more like you – not less.

There’s no one-treatment-fits-all. There are usually options, and that will also depend on your lifestyle, work, family commitments and the kind of look you want to achieve.

Last but not least, we need to consider how the rest of you will look if we treat one area. Often this means using more product rather than less, so that you get a balanced look.

You don’t want to end up with one very smooth area of your face, surrounded by wrinkles, for example…

In short, a good aesthetic treatment will technically fix a problem area. After a great aesthetic treatment, no one will be able to tell you’ve had anything done, but everyone will believe you look the best you ever have, because it’ll be completely bespoke to your needs.

Anyway, I hope that’s given you some insight into the kind of approach we champion here at Riverbanks.

And now, after all of my exciting travels (with only a short stop this weekend to teach this same material to doctors in Zurich!), I’m back home and back to doing what I love best, which is treating patients.